Critical Knowledge


  • Having a clear job description is key to landing the right job. If a job description is unclear, be sure to ask questions prior to being selected for an interview. 
  • This may actually help get your resume noticed by the hiring manager, as  you would be able to clearly articulate your reasons for pursuing this position.


  • Research the company and know its products or services. Find interesting details about the history of the company or products that the interviewer may  or may not know. Take an interest in wanting to help the company in whatever capacity your field may do that and relate examples.
  • Make sure to study the company’s production and impact on the world. Knowing what the company does will give you a better understanding of their cause and through this will allow you to figure out if you yourself want to be part of that company. 
  • The most common questions that you can expect at an interview is “What do you know about this company” and “Why do you want to be a part of this company.” Without proper research, going to an interview will be pointless. 
  • Some other things that you may want to study is the company’s mission, competitors, ranking, target market, structure, management, history, etc.
  • Through this research you can better your answers to fit with what the hiring manager is looking for and what the company needs.  


  • To understand the industry if you have years of experience may be easier to do, than someone who just enters a field. Be able to understand market dynamics and the changes that may be affecting the industry including competition, market forces affecting supply and demand and government regulation as well as other factors that may impact the business.
  • One of the most important things is to know the industry in which you are applying to.  Most big names companies have an obvious industry in which they are presented. However, these companies may have a major industry, but that doesn’t mean that they aren’t in other industries. In fact, chances are that the bigger the company’s name the more industries they are involved with. 
  • For example, if you are going to an interview for a cosmetic scientist for a major pharmaceutical company, you would automatic assume that your applying into the pharmaceutical industry. However, if the position requires scientist to work on skin, hair, and baby care products, you are actually applying to the consumer industry. Now the worst thing you can do at an interview is say “One of my biggest dreams is to join the pharmaceutical industry” because the hiring manager will reply “Well that’s great, maybe next time you should apply to the pharmaceutical industry.” So to safe yourself from these awkward moments make sure you do your homework and know the industry you are applying for.